The sales conversion rate is determined by dividing the number of conversions by the number of visitors. Suppose 100 people have visited your website and 2 of them have converted into customers, the conversion rate is 2%. It’s a pretty simple formula. Many experts would say a 2% conversion rate is quite good for a website!
Why does the conversion rate matter? What is the main motive behind increasing the conversion rate? How to improve it? These questions puzzle many people.
The conversion rate matters because it defines the success of your web portal and content you feature there. Good conversion rate ultimately turns into good earnings! The 13 most effective ways to improve your website’s sales conversion rate are as follows:
1. Keep testing until you get the desired outcomes
Great results require dedication and experimentation. You can’t sit calmly if the results are not in your favour. Set a goal to gradually increase the conversion rate. The first step towards this goal should be experimentation. Follow two distinct methods to achieve the main objective. It will reduce the risks of having only one plan and can always try something innovative.
Suppose you pick two pages of your website, apply two different tactics on both pages. Assess the conversion rate of both pages after a month. One of them will give you a better outcome. Revisit the failed tactic, improve it, and reapply it. Thus, you will always have a better plan to follow and increase the sales conversion rate!
2. Equip your web pages with pop-ups
Pop-ups have been around for more than two decades! They are quite effective, especially when it comes to improving the conversion rate. A study reveals that all the pop-ups have above 3% conversion rate. The right strategy can lead you up to a 10% conversion rate! It is quite impressive because 10 out of every 100 visitors will turn into your customers.
You must be wondering what to feature on the pop-ups? It can be anything from freebies, premium content, offers, etc. Try different thing until you get the job done. Do not throw the pop-up right away because it will annoy your visitors. Wait for 20-30 seconds to ensure the visitor is interested in your content. Apply the timer and feature a relevant ad to get a higher conversion rate.
3. Define your value position
Value position is one of the most essential conversion factors. It states the main benefit of choosing your services. The customer already knows what you are offering, but he doesn’t know why he should choose you. Use 8-10 words to define the value position in the best possible way. It will have a positive impact on your conversion rate!
Website owners and marketers change the font size, colours, images, button designs, and deals to increase the conversion rate. It’s the first thing they do when it comes to improving conversion rate and it shouldn’t be the top priority!
Stay focused on defining a robust value position. Think something out of the box that can draw the visitor’s attention. Use a line that proves you are way better than the competitor. It will quickly increase the conversion rate.
4. Offer a simple and impressive form
How often do you fill online forms? The number won’t be quite high because most of the online forms are boring. Are you also offering your prospects with such a boring and lengthy form? Remove pointless fields right now if the answer is yes!
You don’t want to scare away the visitors or interested customers. Too many required fields irritate the customer. It kills the conversion rate. Assess your online forms once again. Now, remove all the unnecessary fields to keep it short and easy to complete.
Here the goal is to make the sale as soon as possible. Long and boring forms cause the risk of reducing potential leads. You can try the split testing method for forms. Provide two kinds of forms and check which form the audience likes. Use that form to gain more leads, sales, and better conversion rate.
5. Create a sales funnel
Every person, who visits your website, is not there to buy the product. You can’t ask him for the sale. It’s an early stage and he might be someone just browsing the site to learn more about the product and services. Every buyer takes the time to buy a product. That time can be a bit longer if you are selling expensive items.
Suppose you are selling software and other such tools, you can offer a free demo to increase awareness. Don’t ask the visitor to sign up and offer a free demo. If that doesn’t pay off, you should set up a sales funnel.
You have to make the target audience aware of your products. Use online marketing, social media marketing, and other means of advertisements too endorse the product. It will generate interest and eventually you will make the sale.
6. Use reviews to boost the conversion rate
How many testimonials are there on your website? The number must be in double digits if you want to increase the conversion rate. You are missing a key factor if there isn’t any testimonial on your website.
People like to deal with brands and companies chosen by other users. Some positive and mixed reviews can feature your brand as a reliable name in the market. So, equip your website with testimonials and add some product reviews to boost the conversion rate.
7. Say no to “Jargon”!
Things should be simple on your website to entertain the visitor. Too complicated language, jargon, and such things can reduce the interest of a potential buyer. Why would he buy your product if he can’t understand what’s written there?
Too fancy and complicated language always backfires! It should not be a part of your marketing campaign if you are trying to increase the conversion rate! Regular people expect simple explanations and simple promotions. They offer you 3-4 seconds to impress them. The visitor will move to the next site if you fail to grab his attention. That’s why you must cut the jargon!
8. Offer a clutter-free page to navigate
Too many pop-ups, offers, and ads can distract the visitor. The landing page should be clutter-free and concise. The visitor should find it easy to navigate so that he can take the action you want!
There should be the main heading, subheadings, product features, benefits, reviews, and some infographics if possible. That’s enough to explain your product and make a sale. Things like a video or social proof will work as icing on the cake. Provide information your target audience wants to have a better conversion rate.
9. Deal with disagreements
Every potential customer won’t have a positive response to your marketing claims. There will be disagreements and objections. You can address those disagreements during in-person sales. It is not possible to do online.
You can engage with the target audience on social media but will take too much time. It won’t be possible for you to address thousands of objections. Therefore, your team should assess all the objections and address them in the sales copy! Have an FAQ section on the sales page to answer all the questions. It will have a positive impact on the target audience.
10. Keep initial steps simple
People like to finish what they have started. If the initial step is too lengthy and difficult to complete, the target customer will lose the interest. Make it simple and easy to complete. Once the initial step is complete, your customer will happily complete the entire process to buy the product. The chances of visitors taking the desired action will increase if the initial step is simple and short.
11. Build trust
People are not buying from you because they don’t need the product, they have no money, they want to make more assessment, and they don’t trust you. Trust matters when it comes to selling products online. Suppose someone is selling a Macbook pro for $100, would you buy it?
The offer is perfect but you will ignore it because you don’t trust that guy. The same thing can happen to you. Therefore, you should use credible information to promote products. Fill your website with reliable statistics and information to build trust and entertain more people.
12. Use a third-party sign-up service
People widely use online platforms such as Google, Facebook, LinkedIn, Instagram, etc. Most of them stay logged in to these online platforms. Adding a third-party sign-up service will make it easier for the buyers to register quickly and buy the product. It will make the initial step extremely simple and you will make a quick sale!
13. Describe your products comprehensively
Whatever product you are selling online, you have to describe it comprehensively. Every salesman spends at least 30 minutes during in-person sales. It is vital to describe every feature of the product.
Some buyers pay attention to the smallest details to ensure they chose the right product. You shouldn’t skip important details to make your product look good. This mistake can affect the conversion rate!
It is a daunting task to increase the conversion rate, especially when you are competing against many other websites. The results will be impressive if you follow the above-listed 13 methods to increase website sales conversion rate.