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The sales conversion rate is determined by dividing the number of conversions by the number of visitors. Suppose 100 people have visited your website and 2 of them have converted into customers, the conversion rate is 2%. It’s a pretty simple formula. Many experts would say a 2% conversion rate is quite good for a website!

Why does the conversion rate matter? What is the main motive behind increasing the conversion rate? How to improve it? These questions puzzle many people.

The conversion rate matters because it defines the success of your web portal and content you feature there. Good conversion rate ultimately turns into good earnings! The 13 most effective ways to improve your website’s sales conversion rate are as follows:

1. Keep testing until you get the desired outcomes

Great results require dedication and experimentation. You can’t sit calmly if the results are not in your favour. Set a goal to gradually increase the conversion rate. The first step towards this goal should be experimentation. Follow two distinct methods to achieve the main objective. It will reduce the risks of having only one plan and can always try something innovative.

Suppose you pick two pages of your website, apply two different tactics on both pages. Assess the conversion rate of both pages after a month. One of them will give you a better outcome. Revisit the failed tactic, improve it, and reapply it. Thus, you will always have a better plan to follow and increase the sales conversion rate!

2. Equip your web pages with pop-ups

Pop-ups have been around for more than two decades! They are quite effective, especially when it comes to improving the conversion rate. A study reveals that all the pop-ups have above 3% conversion rate. The right strategy can lead you up to a 10% conversion rate! It is quite impressive because 10 out of every 100 visitors will turn into your customers.

You must be wondering what to feature on the pop-ups? It can be anything from freebies, premium content, offers, etc. Try different thing until you get the job done. Do not throw the pop-up right away because it will annoy your visitors. Wait for 20-30 seconds to ensure the visitor is interested in your content. Apply the timer and feature a relevant ad to get a higher conversion rate.

3. Define your value position

Value position is one of the most essential conversion factors. It states the main benefit of choosing your services. The customer already knows what you are offering, but he doesn’t know why he should choose you. Use 8-10 words to define the value position in the best possible way. It will have a positive impact on your conversion rate!

Website owners and marketers change the font size, colours, images, button designs, and deals to increase the conversion rate. It’s the first thing they do when it comes to improving conversion rate and it shouldn’t be the top priority!

Stay focused on defining a robust value position. Think something out of the box that can draw the visitor’s attention. Use a line that proves you are way better than the competitor. It will quickly increase the conversion rate.

4. Offer a simple and impressive form

How often do you fill online forms? The number won’t be quite high because most of the online forms are boring. Are you also offering your prospects with such a boring and lengthy form? Remove pointless fields right now if the answer is yes!

You don’t want to scare away the visitors or interested customers. Too many required fields irritate the customer. It kills the conversion rate. Assess your online forms once again. Now, remove all the unnecessary fields to keep it short and easy to complete.

Here the goal is to make the sale as soon as possible. Long and boring forms cause the risk of reducing potential leads. You can try the split testing method for forms. Provide two kinds of forms and check which form the audience likes. Use that form to gain more leads, sales, and better conversion rate.

5. Create a sales funnel

Every person, who visits your website, is not there to buy the product. You can’t ask him for the sale. It’s an early stage and he might be someone just browsing the site to learn more about the product and services. Every buyer takes the time to buy a product. That time can be a bit longer if you are selling expensive items.

Suppose you are selling software and other such tools, you can offer a free demo to increase awareness. Don’t ask the visitor to sign up and offer a free demo. If that doesn’t pay off, you should set up a sales funnel.

You have to make the target audience aware of your products. Use online marketing, social media marketing, and other means of advertisements too endorse the product. It will generate interest and eventually you will make the sale.

6. Use reviews to boost the conversion rate

How many testimonials are there on your website? The number must be in double digits if you want to increase the conversion rate. You are missing a key factor if there isn’t any testimonial on your website.

People like to deal with brands and companies chosen by other users. Some positive and mixed reviews can feature your brand as a reliable name in the market. So, equip your website with testimonials and add some product reviews to boost the conversion rate.

7. Say no to “Jargon”!

Things should be simple on your website to entertain the visitor. Too complicated language, jargon, and such things can reduce the interest of a potential buyer. Why would he buy your product if he can’t understand what’s written there?

Too fancy and complicated language always backfires! It should not be a part of your marketing campaign if you are trying to increase the conversion rate! Regular people expect simple explanations and simple promotions. They offer you 3-4 seconds to impress them. The visitor will move to the next site if you fail to grab his attention. That’s why you must cut the jargon!

8. Offer a clutter-free page to navigate

Too many pop-ups, offers, and ads can distract the visitor. The landing page should be clutter-free and concise. The visitor should find it easy to navigate so that he can take the action you want!

There should be the main heading, subheadings, product features, benefits, reviews, and some infographics if possible. That’s enough to explain your product and make a sale. Things like a video or social proof will work as icing on the cake. Provide information your target audience wants to have a better conversion rate.

9. Deal with disagreements

Every potential customer won’t have a positive response to your marketing claims. There will be disagreements and objections. You can address those disagreements during in-person sales. It is not possible to do online.

You can engage with the target audience on social media but will take too much time. It won’t be possible for you to address thousands of objections. Therefore, your team should assess all the objections and address them in the sales copy! Have an FAQ section on the sales page to answer all the questions. It will have a positive impact on the target audience.

10. Keep initial steps simple

People like to finish what they have started. If the initial step is too lengthy and difficult to complete, the target customer will lose the interest. Make it simple and easy to complete. Once the initial step is complete, your customer will happily complete the entire process to buy the product. The chances of visitors taking the desired action will increase if the initial step is simple and short.

11. Build trust

People are not buying from you because they don’t need the product, they have no money, they want to make more assessment, and they don’t trust you. Trust matters when it comes to selling products online. Suppose someone is selling a Macbook pro for $100, would you buy it?

The offer is perfect but you will ignore it because you don’t trust that guy. The same thing can happen to you. Therefore, you should use credible information to promote products. Fill your website with reliable statistics and information to build trust and entertain more people.

12. Use a third-party sign-up service

People widely use online platforms such as Google, Facebook, LinkedIn, Instagram, etc. Most of them stay logged in to these online platforms. Adding a third-party sign-up service will make it easier for the buyers to register quickly and buy the product. It will make the initial step extremely simple and you will make a quick sale!

13. Describe your products comprehensively

Whatever product you are selling online, you have to describe it comprehensively. Every salesman spends at least 30 minutes during in-person sales. It is vital to describe every feature of the product.

Some buyers pay attention to the smallest details to ensure they chose the right product. You shouldn’t skip important details to make your product look good. This mistake can affect the conversion rate!

Final thoughts

It is a daunting task to increase the conversion rate, especially when you are competing against many other websites. The results will be impressive if you follow the above-listed 13 methods to increase website sales conversion rate.

Web hosting is service or business provided by one company to other companies to publish their websites in free space. Companies cannot provide their own hosting service, only very few companies can afford it. So the companies seek web hosting servers for providing space for their websites. In olden days the internet was only used for teaching and research field. Later on, the development of technology computer has been used in all fields.

So each and every company needs their website to reach every people in society. But they can’t create their own web hosting servers. To solve this problem many web hosting companies have arrived in a short period of time. That company can provide free space to publish their websites on their host.

While people searching on some topics, the concern web hosting provider will show the web sites of the domain customer. So domain websites can be reached to all people. There are many kinds of hosting services provided by the company sides. According to the service given by the company and customer needs, the plans will be changed.

Types of web hosting services

1. Shared server
2. Reseller server
3. Virtual dedicated web hosting
4. Dedicated hosting server
5. Managed web hosting
6. Cloud hosting server
7. Clustered web hosting
8. Colocation web server

These are the few types of services provided by the company to the customers. Although the companies provide much kind of services to the people, some will face some technical issues on their websites. So they will switch over to other web hosting services. First, they will discuss with the hosting companies, later on, they will move to some other hosting services for better improvement.

1. Uploading and downloading time 

In this fast-moving world, people cannot wait for anything. All were in a rush to compete with others. In modern technology, smartphone plays a major role. So people use their phones a lot other than laptops and desktops. While searching for something on the internet people can’t wait for so long time. so they will close the particular tab and move on to the other tab for the information. On that time the particular domain will move on backwards from the ratings. So the company also faces the issues from the customer side.

While in downloading something from the internet people will be eagerly waiting for the thing to download. Because they will be in urge for a particular thing to download. On that time the hosting should provide proper speed for the domain customer to download image and the image or thing should in clarity mode. If it is not clear or if they face some issues, they will change to some other websites. This will be the main drawback for the domain website company.

2. Security

This is the most important thing for both customer and domain Website Company. Without full security from the web hosting server, no company will be ready to publish their websites on the particular web hosting server. First, the security level between hosting server and company should be good. Then the security level between customer, hosting server and website domain should be high upgradeable.

Without security, we will not feel safe to search for something on that particular website. So this issue should be taken care of by only the web hosting company. Though the customers will activate some security setups in their smartphones and laptops like site lockups etc., The same domain website also needs security like firewalls, etc., in this cybersecurity level is the most important security guard. This should properly maintain by the web hosting company.

3. Customer service

This is one of the main reason to change over to another web hosting service. That is customer care service. The main reason for developing a website is to provide happy customers. Without customer satisfaction, there is no use of bonding with web hosting services.

Domain companies will pay dollars of the amount to the hosting company to satisfy the customer and client needs. Once the issue is said by the domain company to the webhosting company, they should rectify the issues as soon as possible. Because the domain company depends on the clients of their websites.

So if the clients face any issues on the website they should clear it fast. This issue can be cleared only by the hosting company. So for maintaining a good relationship between the companies, the customer service should be good. Technical or any other issues face by the domain company, it should be sorted out fact without delay.

4. Streaming multimedia

In this fast world, people are keeping running for something. So they don’t have their own time to take care of themselves. In this case, people don’t find time to read something which they needed. So they are preferring videos for all. Though all domain companies don’t provide videos but some companies do, to satisfy their customers.

Now a day’s all companies are trying to provide videos on their websites. They understand the clients’ mindset very deeply. While watching the videos, it should be clear and short and convey the message in a short time. This will be the main thing run in clients and customers mind. So while watching the videos there should not be the buffering of videos or trucking of videos in the middle. This can be provided by the hosting company with a wideband range.

5. Files deleted and email updates

Domain companies will upload their files often on their website according to customer needs. While the customer or client is searching for something on a particular website, all files should be presented on the website, which is provided by the domain company.

If the customer got clear information from a particular website, they will keep searching on that website for all time. If the file is not missed from the particular website, which is seen by the customer last time, it will create some bad impression on the website domain.

So this occurs due to the technical issues in the hosting company. Emails also cannot work on some websites due to web hosting problem. If there is no proper function of email, people can’t connect to the website for their needs. It mainly occurs due to; the hosting company doesn’t upgrade their server for a short period of time. So there will be a chance of getting files deleted and email problem too. A hosting company should be up-to-date in modern technology.

6. Storage space

Each and every company will be upgrading their websites often to improve their customer needs and it should reach all people. So some web hosting companies don’t provide proper storage space for the domain website companies. So there will be a problem in upgrading their own websites.

They cannot add any files or videos on their website due to insufficient space. So some content can be missed from the website. So they can’t provide the full information about the particular thing. So while searching for domain people won’t get full information from the particular website. So it will be lag to the domain company.

7. Switch over to new trends

Due to technology development, every domain company wish to improve its website to up-to-date. But all can’t do that. Some company can change over to new tech gurus. So their website trends will be increased and it will be fully based on the customer satisfaction level.

There will be more updates in the new trends websites like videos, timing, security levels, etc., each and everyone wishes to have it. In the new technology, there will be software updates, memory improvements, network equipment’s, etc., everything will be based on the domain company needs. These are the same reasons to change over to a new web hosting server.

Startups and various companies require a website to promote their business and to reach potential users. Creating websites can help enhance the business empire, making you a leading professional. For this purpose, there are numerous web hosting companies, and one realizes the different types of web hosting services while searching for one. Choosing the right web hosting service provider is a crucial step, and one must take the utmost care when deciding upon them. When you choose the wrong web host, that might be a disastrous one. There are 8 Mistakes To Avoid When Choosing Your Web Host that one can rectify it to prevent problems.

What is a web hosting service?

To run a business successfully, the first thing to know is how to expand his hands all over the world. If your business is online, then it is a must to have a website that can make your job of online business easy. Web hosting is one such service that provides the companies and organizations to host their web page or website on the internet.

The web hosting service providers are a kind of business that provides technologies necessary to host a website on the internet. The users who wish to view your website can type in the domain or web address into the browser. The servers get connected, and the users will be able to view your company’s website.

Manage your data by the service of a web host

When you go with a professional web hosting service, it is possible to upload content and articles on the website and manage your data at ease. There are no restrictions on the number of advertisements or posts you put on your website. They provide you with the freedom to host things on your own, performing the job of maintaining data online easy and smooth.

Diving into the aspect of memory space, approaching the professional service provides the facility to have a space for the data according to the needs. One has the facility to upgrade or downgrade the space capacity, making the process of managing the website traffic in an optimized manner.

Ensured security and provides data recovery

When dealing with online data and customer details, ensuring the safety of the data is necessary to avoid data theft. People who wish to have a look at your website and the products or services available must feel that the website is safe and secure to use. Free web host services might be skeptical about security problems.

Choosing the best professional web services can alleviate problems based on security. Preventing your server from external attacks is required to keep your data safe from the intruders. The quality web hosting service provides your website with multiple levels of security. Protecting your website from other servers is possible by hiring the right service provider. Some mistakes are made by people while choosing the service provider, and here are the 8 Mistakes To Avoid When Choosing Your Web Host.

1. Customer selecting a free web host 

Avoid choosing free web hosts as they may cause slow loading speeds and other issues. These web hosting providers create unwanted advertisements to pop-up on the website, causing problems to the user. When you are looking for a cheaper service, then you might not attain the expected benefit. The prime thing to note is that popular search engines may not accept your website. Choose the web host service that provides you the required service at a reasonable cost that preferring free or cheap service.

2. Proper research for the restrictions

Not doing relevant research about the service provider can create problems. Customers after enquiring about the services to the vendor, must research online and get to know about the best quality. Doing research can let you understand the restrictions and limitations of the services that can make one’s process easy. After this process, the customer will have clarity in their mind on which vendor to choose.

3. Specify the requirements properly

After choosing the right web host service, specify the requirements in a detailed manner to avoid mistakes when developing the website. Customers must analyze what is required to be done by the web host service to get the job done smoothly. The hosting service must be specified with the proper necessities by the customer to avoid confusion. Different packages can have varied features. Specifying the requirements can lead to choosing the right service from the vendor.

4. Checking customer reviews 

While researching the hosting provider, ensure you check out the customer reviews and ratings for the service they provide. It is one such thing that many people fail to follow, as it is mandatory to check for online customer ratings. If one checks out the reviews, he will have a better knowledge about the technical support, security issues, and solutions provided by the vendor, troubles caused by the servers, and much more. Choose the best service with the right amount of research and get your work done.

5. Any time customer service 

For a service to be good, they must provide customer service at any time when the customer needs. Technical problems may occur at any time, and the service providers must be ready to assist the customers. Ensure whether they respond to your queries by contacting their customer service with some technical issues before choosing them as the vendor. Response to customer queries is necessary to avoid problems in the future.

6. Moneyback guarantee for the web service 

If you face issues often with the service provided and would like to cancel the contract, then a moneyback guarantee can prevent you from heavy loss. Choosing a web host with no money-back guarantee can lead to a loss. Ensure you select the web host that guarantees money back in case of any technical issues. Hiring the right service with a moneyback guarantee and ensure a smooth journey with the vendors.

7. The right package for the right service 

Web hosting service packages may vary depending upon the requirements. If the customer wants to run a small business, then a low service package is sufficient. If the customer wants to expand his business, then a high-quality service is required. It is the responsibility of the customer to choose the right package for the best quality service. The features in the packages may vary, and analyzing the requirements can avoid problems in the future. Choose the right hosting package that is available with the web host service provider.

8. Backups are the backbone 

The technical glitch can occur any time and, it is necessary to have a backup of your website data. Problems of losing important data can be avoided by taking backups. Having a backup of your data is essential to prevent information loss due to server problems. Backups taken daily or weekly once can be a better choice. Hiring the right service for your website can provide you with the necessary technical support and regular backups of the content on the web page.

Customers must avoid the above mistakes for a hassle-free service from the vendor. To kickstart your online business and manage things easy one can hire the best professional web hosting service. On the other hand, it is possible to increase your site ranking with these service providers. Protect the data of your site and the customer’s information, making the site a user-friendly and high-quality website.

From independent bloggers to large businesses, everyone has a website today. It is because an online presence is a powerful tool that can attract the audience towards your business. You can either build a website by yourself or outsource it to a web development service. Once your website is ready, you need to select a web hosting provider.

What is a web host?

You require a way to publish your website online so that it shows up in search results. A web hosting provider helps you do it. You have to pay a recurring fee to your provider. In return, you get a domain name and space for your web pages. It is how you take your website online. There are hundreds of providers out there. One must carefully select one’s provider to suit one’s needs.

Why is it necessary to select a good web host?

There are different categories in web hosting. In each category, there are numerous providers. If you end up choosing the one that isn’t compatible with your needs, your business/website will not make a mark. Also, all enterprises, big or small, are moving to the digital space to get the attention of the targeted audience. It is not possible without a web hosting provider.

What are the factors to consider?

You can choose the right web host for your needs based on some factors. The factors are discussed below.

What are your needs?

Be specific about your needs. You can select a host only if you are clear about your requirements. What category does your website fall into? If it is a blog, there are a set of reliable hosts for that same. If yours is an e-commerce website, there are some hosts specially meant for such sites. Ask yourself/your team these questions to best understand your needs.

• Is your website built on WordPress or an HTML one?
• What is your maximum budget? If you decide on that, you can eliminate hosts that are outside your affordability.
• Are you looking for any extra features like email hosting?
• Do you have any special technical requirements for your site?
• Do you want to create multiple sites? In this case, you must choose a host through which you can create many sites from a single account.

Bandwidth

Bandwidth refers to the data transfer rate between a website and devices that access the website. Web hosting providers offer different bandwidth plans. If your website is for a small enterprise, you may not need more bandwidth. On the other hand, if your website is for a large business and attracts heavy traffic, you may have to go for a larger bandwidth plan. Here is a simple analogy to understand the relation between bandwidth and traffic. The bandwidth is like the lanes of a highway while the traffic is like the vehicles on the highway. As the number of vehicles increase, you will need more lanes to accommodate them.

The cost

To take your website online, you need a unique domain name and space to store your website data. Therefore, a web host will charge you for the service. A web hosting service offers different subscription plans. The cheapest plans have only basic features. As the price increases, you get better features. Make sure to read all the details on your contract. Some hosting providers offer unbelievably low subscription prices for the first year and raise the rate henceforth. Be aware of how much the provider the charging you. If you want advanced features, it is wiser to draft a Service Level Agreement (SLA) so that you have it in writing.

Scalability

You may be a start-up or a small scale enterprise. Thus, a simple static website will suffice. However, as your business grows, so will the traffic to your website. Then, you will have to update your website to reflect the scale of your business. In some cases, you may have uniform traffic throughout the year. But during a particular season, the traffic may shoot up. For the situations mentioned above, you need a web host that enables scaling up and down according to your requirements. Scaling is an advanced feature. Thus, you may not find it in all providers.

Security

Cybersecurity is a crucial factor. Attacks to websites are not uncommon in the digital world. As a start-up/small-scale business, you cannot afford to fend off attacks on your own. When you choose a web hosting service, look for the measures they adopt to ensure security against attacks. Active security protocols must be in place. Some hosts provide backup services so that even if your website comes under attack, your data is safe. You can negotiate your expectations and security features in the Security Level Agreement.

Quality customer support

Customer service can make or break your online experience. As a layman with no technical knowledge, you will need assistance at different times. Web hosting services offer support through various means – phone, email and live chat. It is best to choose a provider who offers round-the-clock assistance. If you select one that assists only during business hours, you cannot expect your issues to be resolved immediately. A guaranteed way to understand a provider’s customer support is to read the reviews/testimonials from past clients. You will know how knowledgeable the customer service personnel are and the average waiting time.

Server speed

There are several hacks to speed up your website. However, all of them will be of no use if your hosting company has a slow server. Any company that has an uptime of less than 99 per cent is not good for your website. If you have less traffic to your website, speed may not matter to you now. But as you upgrade your website, you will know the importance of high speed. You do not want your customers to leave your website due to speed issues. Good speed not only increases your customers, but it can also help retain customers. People are more likely to revisit websites with higher speeds and uptime.

The types of hosting

There are two ways in which you can host a website – shared and virtual private server hosting. It is up to you to decide the kind of hosting that you want. There are some differences between shared hosting and virtual private server hosting.

Shared hosting

As the name suggests, the provider hosts your website on a server that you share with many other websites. All the server’s resources – RAM, processor and disk space are shared among the websites on the server. It is an affordable option. It is suitable only for websites that have less traffic. If your website has high traffic, it is better to go for virtual private server hosting.

Virtual private server hosting

Here too, your website is placed with other websites on the server, but the provider offers an isolated environment. It means that you have a dedicated RAM, disk space and processing power. Due to this, it is more expensive.

The Takeaway

You do not need much technical knowledge to choose a web hosting service that best suits your requirements. Feel free to make use of the above factors to compare various providers and then make your final decision.